Provide Focus

The creative leader believes in “creativity with a purpose”. They strive to ensure that the team remain focused on their ultimate goals and that the creative process is managed towards meeting these.  That does not mean there is no scope for exploring alternative approaches. However, the effective creative leader is adept at pulling attention back to the primary focus.

They set the context and the goals for the team but allow freedom as to how those goals are achieved. In group working, they adopt the mindset that, “The approach that works is the right approach.”  There is no one set way of getting individuals and teams to be effectively creative. No one creative group process is quite the same as another. They mould and adapt the approach to meet the needs of the situation. They aim to imbue the group with that same spirit of flexibility.