Use both intuition & logic

Effective creative thinking involves a powerful fusion of both logical and more ‘intuitive’ thinking. Creative people are adept at using both “left” and “right” brain approaches (as they are sometimes characterised). They learn to value tacit knowledge, hunches and intuition both in themselves and others.  They use logic to probe and explore situations, to derive probable cause and effect and to test sanity and robustness of ideas.

They understand that resistance to ideas and initiatives can often be at an emotional rather than a rational level.  In those circumstances, use of logic is unlikely to sway opinion. Therefore they seek to empathise with and understand emotive reactions.