Play

Great creative managers and their teams understand the value of playfulness – they have buzz, energy and a willingness to play with ideas and try new things. This in turn leads to spontaneity and flexibility. Creative games, that are fun and engaging, also exercise the creative ‘muscles’.  There is a willingness to have fun and derive enjoyment from the work environment.  This is not to say that they do not take issues seriously or ascribe any less importance to their work – quite the contrary.  Our experience shows a strong correlation between enjoyment and creative productivity.